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SEO- An Introduction

Search Engines are what make the web useable and they are the main mechanism that people use to find websites.

Search engines are generally the major source of traffic for most websites.

They can provide traffic two types of traffic paid and organic.

Although the exact listings vary slightly from search engine to search engine you usually find the SERPS (search engine results page) divided as shown below

Serps Page showing organic and paid listings schematic

And here is how it appears on Google:

Google Serps showing Paid and organic listings

SEO ( Search Engine Optimization) is the process of creating and organising web pages so that they achieve high rankings in the organic search engine results (SERPS).

Typically your site will want to appear on the first page of the results for a given search term and preferably in the top three.

In order to accomplish that a website will require optimization of:

  • Target Keywords
  • Meta tags
  • web page copy
  • Internal Links
  • External links

Although you may see benefits by doing just some of them you will get maximum benefit from ensuring all are done correctly.

If you have a site and are struggling to get a good ranking then you can.