Search Engines can provide your website with traffic from two distinct sources

• Organic Listings- This is purpose of SEO (Search Engine Optimization/Optimisation) so as to rank high on the “so called” natural listings, and get “free” traffic.
• Paid Listings -Using PPC (pay per click) like Google Adwords

Organic Listings

Getting Free traffic is probably one of the main goals of most web masters. However to get it you need to rank high in the Natural Search results for your chosen keywords. To achieve that you need to have a
search engine optimised website and time.

The time lapse between you starting a site and getting free traffic form the search engines can range from at least several weeks to typically several months, and even years.

It is difficult to be exact because so many variables are involved.

You also need to be aware that for certain themes it is almost impossible to get ranked sufficiently high in the Natural listings to generate any traffic.

Pay Per Click Traffic

With pay per click traffic you just pay and you get traffic .. it’s that simple. Of course the more valuable ( competition) the keyword the more you will have to pay.

You can start getting PPC traffic in as little as 15 minutes and you stop it instantly.

Pay Per Click traffic is ideal for

• Getting traffic while waiting for free search engine traffic
• Getting traffic for testing
• Getting traffic to mini websites
• Getting traffic for hard to list Keywords

The problem with paying for traffic is that it costs you money. The idea is that the new visitors go on to purchase something, and you make a profit.

It is however very easy to lose money with PPC and so it is extremely important that you should understand the basics before you place your first ad.