There is an interesting article in information weekly regarding Pizza Hut’s new mobile Pizza Ordering Service.

It’s interesting beacuse it clearly shows how businesses are becoming integrated into the digital world.

Most people interact with local businesses either personally or via the telephone (mobile or fixed). However the trend is clearly to use text, email and chat on the website.

I recently took out a new hosting service and I had a few questions so instead of emailing or phoning I took advatange of their online chat service, and had my questions answered in minutes.

It is only a matter of years before I go online and book a table at my local restaurant via their website. I will even get to choose my seats, and I can do it even when the restaurant is closed.

To take advantage of the growing trend to the internet your business, regardless of how small, needs to consider how best to use the Internet to interact with your customers.

The first step is to make sure your business gets found on the Internet and that involves Search engine Optimization. But it doesn’t stop there.

You will need to interact with them using email, text, chat etc.

So if you haven’t thought about it yet maybe it’s time to start. The good news is that it’s still early days for small businesses but as they say

The early bird catches the worm