Online Training Help and Advice

Are you a small business owner looking to get found on the Internet for country,county or town related searches?

For small business website owners getting found on the Internet and getting traffic from search engines can be a very daunting process, and it is not uncommon for small business owners to pay a lot of money for a website only to find that no one visits.

Search Engines have billions of web pages indexed from websites all over the world.

People have been using the web for locating information and it didn’t matter where that information was actually stored and they have been buying products from online stores located in different countries.

However more and more people are using geography as a search criteria. Most non digital products (i.e. those that require shipping) are usually sourced from a national supplier when possible and there is a growing trend for local area searches.

This trend is expected to grow significantly as more and more people conduct searches on mobile phones as opposed to a laptop/PC.

This means that local businesses will be required to have a search engine presence.

Search Engine Traffic

Search Engines can provide your website with two types of traffic:

• Free/Organic
• Paid (Pay per Click (PPC))- Google Adwords

Each type of traffic has advantages and disadvantages. The aim of this site is to introduce you help you understand the two traffic types and to how to get traffic using both methods.

Why Does Your Site Need SEO

The entire purpose of getting your site optimised is to get more  "free" traffic from the  search engines. Organic traffic has the following advantages:

• Searchers are more likely to click on the organic listings higher than those in the paid listing.
• Even taking into account any SEO consultant costs organic traffic is much less expensive than paid traffic.
• Once your site is correctly optimised it will continue to attract free traffic for many years with little work required.

It does however have several disadvantage over Paid traffic:

• It takes time to get.
• It can fluctuate (sometime drastically) as search engines change algorithms.

SEO can appear expensive and most small business owners are put of by the initial cost, and don’t really appreciate the potential savings that a correctly optimised site can achieve.

In the off-line world the key to a small business owners success is usually its Location in the  on-line world it is Position-Its position in the Search Engines!

PPC (Pay Per Click)-Google Adwords

PPC (Pay Per Click) advertising is also commonly known as paid search and  involves you bidding for a space on the Search results Page (SERP) of the search engines.

The main advantage that PPC  traffic has over organic traffic is that you can get it within 15 minutes of signing up for an account. This means that it is often used in the early stages when the site is getting very little free traffic.

PPC  can become very expensive especially if not done correctly and so it is essential that you have a good understanding of it before you start.

I will be offering both online and classroom SEO & PPC training specifically targeted at the small business website owner (or employee)  who wants to:

• Have an Understanding of PPC and/or SEO
• Learn how to do SEO and/or PCC

The basic idea is not to make you an expert but to teach the basics so that you can:

• Optimise your own site
• Set up and manage your own Google Adwords campaigns

Training